Nine High

Nine High Apartments

A considered and custom designed residential development that encapsulates the best of the new North, Nine High sets a new benchmark of livability and desirability in the Thornbury Preston community.

Location: Thornbury / Preston
Disciplines:Brand Identity, Brand Strategy, Creative Direction, Signage, Web Design

The Brief
Create a brand which uniquely and strategically engages young professional hipsters of the inner-north looking to buy their first home in Fitzroy, Northcote or Thornbury, and present Preston as a legitimate alternative. 

Our Solution
Stories from local traders featured in the Nine High campaign and filtered through relevant, demo-targeted social media channels championed the strong sense of community in the area, conveying the unique Thornbury/Preston vibe and solidifying Nine High as the heart of the ‘New North’ - an inner-city hub with soul.

The Results
90% sold within 12 months of launch (local average of 24 months to sell out). High number of qualified leads and registrations on the campaign website. Total 1,289 lower costs per lead at $100 per lead.

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