
Monarch Tower
IdeasLab was asked to create an identity for one of Southbank's last skyscraper, Monarch Tower.
We used high-end fashion brands as inspiration for the Monarch identity to express the exciting lifestyle opportunities in Melbourne's most desirable riverside location.
Location: Southbank
Website: monarchtower.com.au
Disciplines: Brand Identity, Brand Strategy, Name Creation, Creative Direction, Graphic Design, Signage, Web Design
























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