Monarch Tower

IdeasLab was asked to create an identity for one of Southbank's last skyscraper, Monarch Tower.

We used high-end fashion brands as inspiration for the Monarch identity to express the exciting lifestyle opportunities in Melbourne's most desirable riverside location. 

Location: Southbank
Website: monarchtower.com.au
Disciplines: Brand Identity, Brand Strategy, Name Creation, Creative Direction, Graphic Design, Signage, Web Design

Have a project you want to collaborate with us on? Hit us up at hello@ideaslab.me