Finch Apartments

With clean, sculptural lines and exquisite detail, Finch Apartments is a prestigious 21st century complement to the gracious homes and verdant streets that surround it in Malvern East - one of Melbourne’s best-loved suburbs.

Location: Malvern East
Disciplines: Brand Identity, Brand Strategy, Creative Direction, Signage, Web Design

The Brief
Design a marketing campaign that cuts through the clutter of the Eastern suburbs property market, via a project identity that connects with young professional buyers, first homebuyers and cashed-up middle-aged down-sizers.

Our Solution
IdeasLab created an identity centred on the projects location, Finch Street Malvern East. By taking cues from prestigious properties in the neighbourhood, celebrating the canopy of green along the avenues, and encompassing all under the banner of Finch, IdeasLab created the perfect identity to complement the traditional ambiance of Malvern East. 

The Results
100% sold within months of launch. High number of qualified leads and registrations. Selling agent confirms that leads were easily converted to purchase.

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